Iyo Yakanakisa Digital Kushambadzira Bhizinesi

Iyo Blueprint yeBudiriro Bhizinesi repamhepo muna 2024

Mumazuva ano ari kukurumidza kubuda edhijitari, iyo pfungwa yebhizinesi repamhepo yadarika miganhu yechinyakare, ichipa mikana isingaperi yekuvandudza uye kukura. Sezvo isu tichiongorora muna 2024, kunzwisisa kuomarara kwekutanga bhizinesi rakasimba repamhepo kwakakosha. Gwaro iri rakazara rinoongorora zvinhu zvakakosha zvakakosha pakugadzira bhizinesi repamhepo rakabudirira, kubva pamasevhisi emari ekushambadzira akawanda kusvika pakukosha kwesimba uye pfungwa.

Kugadzira Bhizinesi Rako reKurota

Rwendo rwekugadzira bhizinesi rekurota rinotanga nechiratidzo chakajeka uye chirongwa chebhizinesi chakanyatsotsanangurwa. Kunyangwe iwe uri kupinda mune akawanda-level kushambadzira (MLM) zvemari masevhisi kana kutsvaga hunyanzvi hwemabhizinesi epamhepo mazano pasina kudyara, zvakakosha kuti uone niche yako uye vateereri vaunoda. Makambani akaita seDreta Bhizinesi Solutions uye Kurota Bhizinesi Brokers anoratidza kuti zvakajeka zvibodzwa uye kuronga kwehungwaru kunogona kushandura mazano kuita purofiti.

Basa reKuda uye Mindset

Kubudirira mubhizinesi repamhepo kunoda zvinopfuura chirongwa chakasimba; zvinoda kusimba uye pfungwa yekukura. Tsvagiridzo yaRoy Baumeister pamusoro pekuda simba inosimbisa kukosha kwekuzvidzora mukuzadzisa zvinangwa zvenguva refu. Basa rake, kusanganisira iro rinoverengwa zvakafara "Kuda: Kuwanazve Simba Guru Revanhu," rinopa ruzivo rwakakosha mukutonga nekushandisa simba rekukunda matambudziko. Kugamuchira pfungwa yekukura, sekutsigirwa kwazvinoitwa naCarol Dweck, kwakakosha zvakafanana. Iyi pfungwa inosimudzira kuenderera mberi kwekudzidza uye kuchinjika, izvo zvakakosha mukufambisa iyo ine simba online bhizinesi nharaunda.

Marketing Strategies: Kukwezva uye Social Media

Kushambadzira kunobudirira ndiyo musana wechero bhizinesi rakabudirira repamhepo. Kushambadzira kwekukwezva, iyo inotarisana nekudhirowa vatengi nekupa kukosha uye kuvaka hukama, izano rine simba. Makambani anopa kukwezva kushambadzira kudzidziswa uye masisitimu anogona kubatsira mabhizinesi kugona iyi nzira. Social media marketing inoitawo basa rakakosha. Kugadzira yakasimba social media yekushambadzira zano, leveraging mapuratifomu seFacebook, uye kushanda nesocial media ekushambadzira masangano kunogona kuwedzera zvakanyanya kuvepo kwako pamhepo uye kubatanidzwa kwevatengi.

Kukosha Kwekugadza Zvinangwa Zvakarurama

Kuisa chinangwa chinhu chakakosha pakubudirira kwebhizinesi. Kunzwisisa kuti ndezvipi zvinangwa zvakanaka zvebhizinesi rako, ingave yenguva pfupi kana yenguva refu, inopa gwara uye kukurudzira. Kuisa SMART (Yakananga, Inoyerwa, Inogoneka, Yakakodzera, Yakasungwa Nguva) zvibodzwa zvinogona kubatsira mukuronda kufambira mberi nekuchengetedza kutarisa. Semuyenzaniso, kuziva makambani epamusoro emari eMLM kana kuongorora 9-kusvika-5 mienzaniso yemabasa inogona kupa humbowo hunoshanda hwekumisa zvinangwa zvebhizinesi zvinogoneka.

Kumbundira Change Management

Munyika yedhijitari inokurumidza, shanduko haidzivisike. Anoshanda shanduko manejimendi maitiro akakosha kuti achinje kune hutsva tekinoroji uye musika maitiro. Kunzwisisa misimboti yekuchinja manejimendi, pamwe nekuvhurika kune shanduko yemararamiro uye hunyanzvi, kunogona kuisa bhizinesi rako kuti rikure. Makambani anobudirira kufambisa shanduko anowanzoratidza hutungamiriri hwakasimba uye kuda kugamuchira mikana mitsva.

Kuongorora Online Bhizinesi Mazano

Iyo nguva yedhijitari inopa huwandu hwemazano ebhizinesi epamhepo, kubva e-commerce kusvika kune chaiwo nyika. Kutsvaga mazano ebhizinesi epamhepo muIndia, muchiHindi, kana kunyangwe pasina kudyara, kunogona kuvhura mikana yakasiyana. Mapuratifomu edhijitari, akadai seanoona epasirese varaidzo uye online bhizinesi pfungwa, ari kuramba achibuda, achipa nzira nyowani dzevamabhizinesi. Semuyenzaniso, mabhizinesi ekudzidza mutauro wepasirese kana nyika chaiyo (novhero) anogona kutsigira misika yemisika ine zvimwe zvaunofarira.

Kugadzikana Kwemari uye Passive Income

Kuwana kugadzikana kwemari ndicho chinangwa chekutanga kune chero bhizinesi. Kunzwisisa kugadzikana kwemari uye kusimudzira maonero eFinancial Stability Oversight Board kunogona kubatsira mukuchengetedza mamiriro emari ane hutano. Pamusoro pezvo, kuongorora mazano ekuwana mari, kungave kuUK, Philippines, kana Australia, kunogona kupa mari yekuwedzera. Mazano ekuwana mari evatangi vekutanga kana vechidiki anogona kunyanya kubatsira mukugadzira hwaro hwakasimba hwemari.

Kuchengeta Mutengi uye Kuonga

Kuchengeta vatengi kwakakosha sekuwana vatsva. Nzira dzekuchengetedza vatengi dzinoshanda, dzakadai semakadhi ekukwazisa emunhu ane mapikicha kana zvipo zvekutenda mutengi, anogona kuwedzera kuvimbika kwevatengi. Kupemberera Zuva Rekukoshesa Kwemutengi 2024 nemazano akasarudzika kunogona kusimbisa hukama hwevatengi. Kuita maturusi ekuchengetedza ekuchengetedza vatengi uye kunzwisisa ongororo yekuchengetedza vatengi kwakakosha pakubudirira kwenguva refu.

Kufamba Digital Platforms uye Marketing Techniques

Digital mapuratifomu anoita basa rakakosha mukushanda kwebhizinesi razvino. Kunzwisisa dhijitari papuratifomu zvivakwa uye kuongorora dhijitari papuratifomu mienzaniso inogona kusimudzira kushanda kwebhizinesi. Pamusoro pezvo, kugona kushambadzira matekiniki mukushambadzira uye online ekushambadzira bhizinesi mazano anogona kutyaira bhizinesi kukura. Kunyangwe kuri kugadzira bhizinesi rekushambadzira bhizinesi repamhepo kana kutsvaga kurudziro kubva kumabhizinesi ekushambadzira edhijitari, kugara uchigadziridzwa neazvino maitiro kwakakosha.

Kuvaka bhizinesi rakabudirira repamhepo muna 2024 kunoda musanganiswa wekuronga zvine hungwaru, kushambadzira kunoshanda, kusimba, uye kuda kugamuchira shanduko. Nekuwedzera ruzivo kubva kunyanzvi dzakaita saRoy Baumeister naCarol Dweck, kuseta zvibodzwa zvakanaka, uye kuongorora mazano ebhizinesi epamhepo epamhepo, vemabhizinesi vanogona kufamba mudhijitari neruvimbo. Sezvo iyo bhizinesi repamhepo nyika iri kuramba ichishanduka, kugara uchichinjika uye wakatarisana nevatengi kuchave kiyi yekuwana budiriro yakasimba.

Zvatinoita pano,

Zvirongwa

1- Isu tinopa Online Kushambadzira Bhizinesi Zvirongwa.

Mifananidzo yebhizimisi

2- Isu tinopa Patented yepasirese Bhizinesi Models ine yakakwira-komisheni yakasarudzika zvigadzirwa, pakushumirwa kweruzhinji.

Enzanisa & Join

3- Tinokukumbira kuti uenzanise uye ubatane nesu, kana zvichikukodzera iwewo.

Unogona kushandisa kuzviongorora, uye iwe unogona kuziva zvakawanda nezvemukana wedu.

How akunoita

Iwe uchadaro nyoresa kune webinar yemahara kuti uongorore sumo, nekuona vhidhiyo yemaminetsi makumi mapfumbamwe. Ipapo iwe uchakokwa kuboka rakavanzika reFacebook kuti ujairane nenhengo, tsvaga mhinduro dzako kune chero mibvunzo yaungave uine, uye gadzirira kusarudza kana iwe uchida kunyorera nhanho inotevera. Webinars yaizorarama Chipiri neChina chega chega.

Iwe uchabhadhara imwe-nguva $149 ye-a 30 mazuva ekuyedzwa. Munguva ino yenguva, iyo bhizinesi modhi ichaunzwa kwauri, uye iwe une mazuva makumi matatu ekuongorora hunhu hwebhizinesi kuona kuti inokodzera iwe.

Zvichienderana nesarudzo yako iwe uchatungamirwa kubvunzurudzwa nemurairidzi wekutanga bhizinesi rako repamhepo nekukasira, kana kuti uchadzoserwa iyo $149 yawakabhadhara.

Zviri Mukati

Mabhizinesi ekushambadzira anoita basa rakakosha mukubudirira kwemhando mumaindasitiri. Aya mafemu anowedzera hunyanzvi hwavo mukushambadzira kwedhijitari, kutsvaga kwemusika, kushambadza, uye mazano ekugadzira kubatsira makambani kusvika nekubatanidza vateereri vavanoda zvinobudirira. Nekugadzira hurongwa hwekushambadzira hwakakwana, kusimudzira kuvepo kwepamhepo, uye kushandisa data analytics, mabhizinesi ekushambadzira anopa simba vatengi vavo kuti varambe vachikwikwidza mumusika unogara uchingoshanduka. Kubva startups kutsvaga kuzivikanwa kwemhando kumabhizinesi akasimwa ane chinangwa chekuwedzera chikamu chavo chemusika, masevhisi uye ruzivo rwunopihwa nemabhizinesi ekushambadzira zvakakosha mumakwikwi emazuva ano ebhizinesi.

Digital Marketing ishoko rakakura rinobatanidza kuedza kwese kushambadzira kunoshandisa zvigadzirwa zvemagetsi neInternet kusimudzira zvigadzirwa kana masevhisi. Inosanganisira akasiyana siyana online chiteshi uye mapuratifomu ekubatana nevatengi kwavanopedza yakawanda yenguva yavo online. Kushambadzira kwedhijitari kunowedzera tekinoroji uye data kuti isvike kune vateereri vanotarisirwa, kuita nevatengi vangangove vatengi, uye pakupedzisira kutyaira zviito zvaunoda, sekutenga kana kusaina tsamba yenhau. Zvinhu zvakakosha zvekushambadzira kwedhijitari zvinosanganisira:

- Webhusaiti Marketing: Kugadzira uye nekugonesa webhusaiti seyepakati hub yezviitwa zvekushambadzira online. Izvi zvinosanganisira kutsvaga injini optimization (SEO) yekuvandudza injini yekutsvaga masanji uye ruzivo rwemushandisi.

- Zvemukati Kushambadzira: Kugadzira uye kugovera zvakakosha zvemukati (senge mablog blog, zvinyorwa, mavhidhiyo, uye infographics) kukwezva uye kubatisisa vateereri vanotarisirwa. Kushambadzira kwemukati kunovavarira kumisa hunyanzvi uye kuvaka kuvimba nevanogona vatengi.

- Yemagariro Media Kushambadzira: Kushandisa social media platforms se Facebook, Instagram, Twitter, Pinterest, uye LinkedIn kubatana nevateereri, kusimudzira zvigadzirwa / masevhisi, uye kuvaka ruzivo rwemhando. Inosanganisira zvese organic (isina kubhadharwa) uye yakabhadharwa kushambadzira.

- Email Kushambadzira: Kutumira akatarwa email macampaign kune rondedzero yevanyoreri kusimudzira vatungamiriri, kusimudzira zvigadzirwa, kana kugovera zvakakosha zvemukati. Kushambadzira neemail kunogona kuve kwakasarudzika uye kunoshanda kuchengetedza hukama hwevatengi.

- Kutsvaga Injini Yekushambadzira (SEM): Kumhanyisa mishandirapamwe yekushambadzira yakabhadharwa pamainjini ekutsvaga seGoogle neBing. Izvi zvinosanganisira pay-per-click (PPC) advertising, uko vashambadziri vanokohwa pamazwi akakosha kuratidza kushambadzira kwavo mumibairo yekutsvaga.

- Kubatana Kushambadzira: Kudyidzana nevakabatana kana mamwe mabhizinesi kusimudzira zvigadzirwa kana masevhisi. Vanobatana vanowana komisheni yekutengesa yega yega kana chiito chinogadzirwa kuburikidza nekuedza kwavo kushambadzira.

- Influencer Marketing: Kudyidzana nevanokurudzira vezvenhau uye nyanzvi dzeindasitiri kusimudzira zvigadzirwa kana masevhisi. Vanofurira vanogona kusvika kune vakawanda uye vanobatikana vateereri.

- Vhidhiyo Marketing: Kugadzira uye kugovera mavhidhiyo pamapuratifomu seYouTube kana social media kuita uye kudzidzisa vateereri. Zvemukati zvevhidhiyo zvinogona kushanda zvakanyanya mukufambisa mameseji.

- Mobile Marketing: Kuvandudza kuedza kwekushambadzira kwemafoni efoni, kusanganisira mawebhusaiti anopindura, nharembozha, uye kushambadzira kweSMS.

- Analytics uye Data Analysis: Kushandisa data uye analytics maturusi ekutevera uye kuyera mashandiro edhijitari ekushambadzira mishandirapamwe. Iyi nzira inofambiswa nedata inobvumira vatengesi kuita sarudzo dzine ruzivo uye kunatsiridza maitiro avo.

Digital marketing ine simba uye inogara ichishanduka nekuda kwe kuchinja mune teknolojia, maitiro evatengi, uye online chikuva. Vanobudirira vatengesi vedhijitari vanogara-ku-ku-date nemafambisirwo eindasitiri uye vanochinja nzira dzavo kuti vasangane nezvinogara zvichichinja zvinodiwa uye zvido zvevateereri vavanovavarira.

bhizinesi rekushambadzira kwedhijitari jpg webp
Tanga rwendo rwako rwebhizimusi nhasi!

Ndeupi mutsauko pakati pechinyakare uye digital marketing?

Channels:

Traditional Marketing: Izvi zvinosanganisira zviteshi zvisiri pamhepo zvakaita seterevhizheni, redhiyo, kudhinda midhiya (mapepanhau, magazini), tsamba yakananga, zvikwangwani, uye zviitiko zvemuviri (zviratidziro zvekutengeserana, masemina, nezvimwewo). Inowanzobatanidza nzira dzisiri dzedhijitari dzekutaurirana.

Digital Marketing: Izvi zvinosanganisira nzira dzedhijitari senge mawebhusaiti, masocial media mapuratifomu, email kushambadzira, kutsvaga injini (SEO neSEM), online ads (kuratidza ads, vhidhiyo ads), uye kushambadzira zvemukati. Inovimba neinternet uye midziyo yemagetsi yekutaurirana.

Svika:

Traditional Marketing: Kazhinji ine nharaunda kana yedunhu inosvika uye inogona kugumira kune yakatarwa nzvimbo. Inogona zvakare kuve nekusvika kwakafara, senge terevhizheni yenyika kana kushambadza redhiyo, asi inogona kunge isina kunangwa zvishoma.

Digital Marketing: Iine mukana wekusvika pasi rose. Neinternet, mabhizinesi anogona kusvika kune vateereri vepasirese, uye kushambadzira kwedhijitari kunobvumira kunyatso kunanga kunoenderana nehuwandu hwevanhu, zvaunofarira, uye maitiro.

mutengo:

Traditional Marketing: Kazhinji inoda bhajeti yakakosha yekugadzira, kugovera, uye kuisa. Mitengo inogona kusanganisira kudhinda, kutumira, airtime, nezvimwe.

Digital Marketing: Kazhinji inopa zvimwe zvinodhura-zvinoshanda sarudzo, kunyanya kumabhizinesi madiki. Kushambadzira pamapuratifomu edhijitari, akadai sesocial media kana injini yekutsvaga, inogona kugadzirwa kuti ikwane akasiyana mabhajeti.

Kudyidzana:

Traditional Marketing: Kazhinji inopa kudyidzana kushoma, nekutaurirana kwenzira imwe kubva kumhando kuenda kune vateereri. Mhinduro uye kubatanidzwa zvinowanzononoka uye zvishoma zvakananga.

Digital Marketing: Inopa kudyidzana kwepamusoro, ichibvumira kutaurirana kwenguva chaiyo pakati pemhando nevatengi. Zvemagariro enhau, chatbots, makomendi, uye wongororo zvinogonesa mhinduro nekukurumidza uye kuita.

Kuyera uye Ongororo:

Traditional Marketing: Kuyera kunogona kuve kushoma, nekugona kushoma kuronda kushanda kwemishandirapamwe. Metrics akadai sekusvika uye zvinoonekwa zvakajairika asi kushaya ruzivo rwakadzama.

Digital Marketing: Inopa yakasimba analytics uye yekutevera maturusi. Vatengesi vanogona kuyera kutendeuka mitengo, kudzvanya-kuburikidza nemitengo, ROI, uye mamwe ma metrics ekuita zvine humbowo hukuru, zvichibvumira kuita sarudzo inotungamirwa nedata.

Kuchinja uye Kuenderana Nenguva:

Traditional Marketing: Kazhinji zvinoda nguva yakawanda uye zviwanikwa kuti uchinje kana kugadzirisa mishandirapamwe. Nguva yekugadzira uye yekugovera inogona kuva yakareba.

Digital Marketing: Inopa kushanduka kukuru uye agility. Mishandirapamwe yedhijitari inogona kugadziridzwa munguva chaiyo, uye zvirimo zvinogona kuvandudzwa nekukurumidza kuti zvipindure kumusika maitiro kana mhinduro yevateereri.

Personalization:

Traditional Marketing: Kazhinji inopa yakaganhurirwa personalization nekuda kweiyo nzira yekutaurirana kwevanhu vakawanda.

Digital Marketing: Inobvumira kugadziridzwa kwepamusoro zvichienderana nemaitiro emushandisi uye zvaunofarira. Zvemukati zvinogona kugadzirirwa kune mumwe nemumwe vashandisi, kuvandudza ruzivo rwemushandisi.

Zvese zvechinyakare uye Digital kushambadzira kune simba ravo uye kusimba kwavo, uye sarudzo pakati pavo inowanzoenderana nemhando yebhizinesi, vateereri vanonangwa, bhajeti, uye kushambadzira. zvinangwa. Mabhizinesi mazhinji nhasi anoshandisa musanganiswa wezvese echinyakare uye online ekushambadzira nzira kuti asvike kune vakawanda vateereri uye kuzadzisa zvinangwa zvavo.

Chii chinokwezva kushambadzira muCanada?

Kumhanyisa bhizimusi rekushambadzira repamhepo rinokwezva inouya nemabhenefiti akawanda anogona kubatsira zvakanyanya mukubudirira kwako kwese uye kukura. Ngatitarisei mune zvakakosha zvakanakira:

High-Quality Leads: 

Kushambadzira kwekukwezva kunotarisa pakudhirowa muvanhu vanotofarira zvigadzirwa kana masevhisi ako. Izvi zvinotungamira kune yakakwira muzana yevanokwanisa vanotungamira, zvichiwedzera mukana wekuvashandura kuva vatengi vanobhadhara.

Yakavandudzwa Brand Image:

Nekugara uchiendesa zvakakosha zvemukati uye kugadzirisa izvo zvinodikanwa zvevateereri vako, iwe unomisikidza yako brand seyakavimbika uye yakavimbika sosi yeruzivo. Izvi zvinovaka maonero akanaka emhando yako uye inowedzera mufananidzo wayo wese.

Mari-Inoshanda Strategy:

Kushambadzira kwekukwezva kunoenderana nekugadzirwa kwezvinhu, kubatanidzwa kwesocial media, uye kuvaka hukama, izvo zvinowanzo dhura-inoshanda zvichienzaniswa nemaitiro echinyakare anobuda ekushambadzira. Izvi zvinokutendera kuti uwane mhedzisiro iri nani uchishandisa mashoma emari zviwanikwa.

Hukama Hwenguva refu:

Kuvaka hukama nevateereri vako kuburikidza nekushambadzira kwekukwezva kunokurudzira kubatana kwenguva refu. Hukama uhwu hunogona kutungamira kudzokorora bhizinesi, kutumira, uye kunyange vamiriri vemhando vanoshingairira kusimudzira bhizinesi rako kune vamwe.

Higher Conversion Rates:

Sezvo kukwezva kushambadzira kwakanangana nevanhu vanenge vatofarira niche yako, mitengo yako yekushandura inowanzove yakakwirira. Izvi zvinodaro nekuti uri kugadzirisa zvavanoda uye nekupa mhinduro dzinoenderana navo.

Vateereri Vanobatanidzwa:

Kushambadzira kwekukwezva kunokurudzira kubatanidzwa nevateereri vako kuburikidza nematanho akasiyana siyana, kusanganisira social media, email, uye zvikamu zvekutaura. Vatengi vakabatikana vanogona kugovera zvirimo, kubvunza mibvunzo, uye kupa mhinduro, zvichibatsira munharaunda ine hukama uye inoshanda.

Chiremera muIndasitiri Yako:

Nekugara uchigovana ruzivo rwakakosha uye nekuzviisa iwe senyanzvi yeindasitiri, unomisikidza bhizinesi rako sechiremera mumunda wako. Chiremera ichi hachingokwezva vatengi chete asiwo vanobatana nemikana yekubatana.

Inochinjika uye Inochinjika:

Kushambadzira kwepamhepo kunogoneka kune akasiyana maindasitiri uye niches. Kunyangwe iwe uri mu-e-commerce, kubvunzana, masevhisi, kana chero imwe chikamu, misimboti yekukwezva kushambadzira inogona kugadzirwa kuti ienderane neyako bhizinesi zvido.

Wider Reach:

Mamiriro epamhepo ekushambadzira anokwezva zvinoreva kuti zvirimo zvako zvine mukana wekusvika kune vateereri vepasirese. Izvi zvinowedzera kusvika pamusika wako uye zvinogona kutungamira kumikana yekukura kupfuura musika wako wepanzvimbo.

Kuzvisarudzira:

Kushambadzira kukwezva kazhinji kunosanganisira kuisa chiso chako kune yako brand. Izvi zvinokutendera kuti umise yakasimba yerudzi rwemunhu, kubatana nevatengi pane imwe nhanho yemunhu, uye kumira kunze mumusika wakazara vanhu.

Data-inotungamirirwa Insights:

Kushambadzira kwepamhepo kunopa mukana wekutevera uye kuongorora akasiyana metrics, senge webhusaiti traffic, social media kuita, uye email yakavhurika mitengo. Aya maonero anokubatsira kunatsiridza marongero ako uye nekunatsiridza maitiro ako nekufamba kwenguva.

Yakaderedzwa Ad Aversion:

Nekushambadzira kwechinyakare kunowedzera kupindira, vatengi vazhinji vari kutendeukira kune ad-blockers kana kufuratira ads zvachose. Kushambadzira kwekukwezva, kune rumwe rutivi, hakunyanyi kupindira uye kunowedzera kutora pfungwa dzevateereri vako.

Resilience kune Ad-Platform Shanduko:

Sezvo mapuratifomu ekushambadzira epamhepo uye algorithms anoshanduka, mabhizinesi anovimba chete nekushambadzira kunobhadharwa anogona kusangana nekuvhiringwa. Kushambadzira kwekukwezva, zvisinei, kwakavakirwa pakugadzira kukosha uye hukama, zvichiita kuti isanyanya kutapukirwa nekuchinja kamwe kamwe mualgorithms.