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15 Mavhidhiyo
Zviri Mukati
Chii chinonzi Bhizinesi Pfungwa?
Pfungwa yebhizinesi ipfungwa yakakosha kana zano rinoshandiswa nekambani kugadzira uye kuendesa zvigadzirwa kana masevhisi kumusika wayo wainoda. Inotsanangura musimboti wemisimboti uye zvinangwa zvebhizinesi, kusanganisira chinangwa chayo, chiono, kukosha, uye zvinangwa.
Pfungwa yebhizinesi inowanzo sanganisira akati wandei akakosha, senge bhizinesi modhi, musika wakanangana, kukosha kwekufungidzira, mukana wemakwikwi, hova dzemari, uye mutengo chimiro. Izvi zvinhu zvinobatsira kutsanangura hurongwa hwese uye maitiro ebhizinesi, uye kutungamira maitiro ekuita sarudzo.
Kugadzira pfungwa yakasimba yebhizinesi kwakakosha kuti ubudirire mumusika wanhasi unokwikwidza. Zvinoda kunyatso tsvagurudza, kuronga, uye ongororo kuona zvinodiwa uye zvido zvevatengi, pamwe nemikana nematambudziko eindasitiri nemusika. Pfungwa yebhizinesi yakanyatsogadzirwa inogona kubatsira kambani kuzvisiyanisa kubva kune vakwikwidzi vayo, kuvaka kucherechedzwa kwemhando uye kuvimbika, uye kuwana purofiti yenguva refu uye kukura.
ndeupi musiyano uripo pakati pechinzvimbo chebasa nebhizimusi rine muridzi?
Chinzvimbo chebasa chinoreva basa riri mukati mesangano umo munhu anoshandirwa nekambani kana mushandirwi kuti aite mamwe mabasa uye mabasa emuhoro wakatarwa kana muhoro.
Nekune rimwe divi, kuve nebhizinesi kunoreva kuve nekutonga kwakazara uye muridzi pamusoro pekambani, ine basa rezvinhu zvese zvebhizinesi, kusanganisira mari, mashandiro, kushambadzira, uye kukura. Mari inowanikwa nebhizinesi kazhinji haingogumiri pamuhoro asi zvinoenderana nekubudirira kwese uye pundutso yebhizinesi.
Muchidimbu, musiyano wakakosha pakati pechinzvimbo chebasa uye kuva nebhizinesi ndewekuti pachinzvimbo chebasa, munhu mushandi anoshandira mumwe munhu, asi mubhizinesi, munhu ndiye muridzi uye ane simba rakakwana pamusoro pegwara uye kubudirira. yekambani.
Ongorora yedu online bhizinesi pfungwa uye kusaina kune yemahara webinar.
chii chakakosha kuti uve nebhizinesi rako wega?
Kuve nebhizinesi rako pachako kunoda musanganiswa wehunyanzvi, zviwanikwa, uye hunhu, zvinosanganisira:
-Kufarira uye Kutyaira: Kutanga uye kuita bhizinesi rakabudirira kunoda kushanda nesimba kwakasimba, kutsunga, uye chido chechokwadi cheindasitiri kana chigadzirwa chauri kupa.
-Business acumen: Kunzwisisa kwakanaka kwekushanda kwebhizinesi, mari, kushambadzira, uye manejimendi kwakakosha pakumhanyisa bhizinesi rakabudirira.
-Kuronga Strategic: Kugadzira hurongwa hwebhizinesi hwakasimba hunotsanangura zvinangwa zvako, musika waunotarirwa, kuongororwa kwemakwikwi, uye nzira yekukura kwakakosha kuti ubudirire.
-Kutarisira Kwemari: Kuve nekugona kubata mari nemazvo, kusanganisira kuwana mari, bhajeti, uye kufanotaura, kwakakosha kuchengetedza kugadzikana kwemari nekukura.
-Netiweki: Kuvaka network yakasimba yevanobatika, kusanganisira vatengesi, vatengi, varairidzi, uye nyanzvi dzeindasitiri, zvinogona kukubatsira kukunda matambudziko uye kubudirira.
-Kuchinjika: Iko kugona kuchinjika kune shanduko yemusika mamiriro uye zvinodiwa nevatengi kwakakosha kuti urambe uri kumberi munzvimbo inokwikwidza bhizinesi.
-Kushambadzira uye Kutengesa Unyanzvi: Iko kugona kunyatso tengesa uye kutengesa zvigadzirwa zvako kana masevhisi kwakakosha mukukwezva uye kuchengetedza vatengi.
Kuve nehunyanzvi uhu uye hunhu, pamwe nechiratidzo chakajeka uye kuda kutora njodzi dzakaverengerwa, zvinogona kubatsira kumisikidza iwe kuti ubudirire semuridzi webhizinesi.
izvo zvakakosha kuti uve wako paIndaneti bhizinesi?
Kuve nebhizimusi repamhepo kunoda seti yehunyanzvi uye zviwanikwa, kusanganisira:
- Yakasimba Webhusaiti uye E-commerce Platform: Inyanzvi, mushandisi-inoshamwaridzika webhusaiti uye yakavimbika e-commerce chikuva yakakosha pakuita bhizinesi online.
-Dhijitari Yekushambadzira Unyanzvi: Kunzwisisa nzira yekusvika nekubatana nevateereri vako kuburikidza nedhijitari yekushambadzira chiteshi senge yekutsvaga injini optimization (SEO), kushambadzira midhiya, kushambadzira email, uye kubhadharwa kushambadzira kwakakosha kuti ubudirire.
-Mutengi Sevhisi uye Tsigiro: Kupa yakasarudzika yevatengi sevhisi uye rutsigiro kwakakosha pakuvaka kuvimbika kwevatengi uye nekusimudzira hukama hwakanaka nevatengi vako.
- Data Analytics: Iko kugona kuunganidza, kuongorora, uye kududzira data nezvevatengi vako uye bhizinesi kunogona kukubatsira iwe kuita sarudzo ine ruzivo uye kugadzirisa mashandiro ako.
-Cybersecurity: Kuve nechokwadi chekuchengetedza kwevatengi data uye ruzivo rwemari kwakakosha kuchengetedza kuvimba uye kudzivirira dzingangove dzemutemo uye nemukurumbira njodzi.
- Scalability: Bhizinesi rako rinofanirwa kunge richikura, zvichireva kuti rinogona kukura uye kugamuchira kuwedzera kudiwa sezvo vatengi vako vanowedzera.
-Kuchinjika uye Kuchinjika: Iko kugona kukurumidza kuchinjika kune shanduko mutekinoroji, zvido zvevatengi, uye mamiriro emusika kwakakosha munyika inokurumidza kukurumidza yebhizinesi repamhepo.
Nekutarisa pazvinhu izvi zvakakosha, unogona kuisa hwaro hwebhizimusi rakabudirira uye rakagadzikana repamhepo.
Business Model Framework
A business model framework inzira yakarongeka yekuongorora nekugadzira bhizinesi modhi. Inopa nzira yakarongeka yekunzwisisa kuti bhizinesi rinogadzira sei, rinounza, uye rinotora kukosha. Zvirongwa zvakati wandei zvakagadziridzwa kubatsira vatengesi vemabhizimisi, strategists, uye vanoongorora kufunga zvakadzama pamusoro pezvakasiyana zvemhando yebhizinesi. Heino inowanzoshandiswa bhizinesi modhi chimiro:
-Kukosha Chirevo: Izvi zviri pakati pemhando ipi neipi yebhizinesi. Inotsanangura chigadzirwa kana sevhisi yaunopa uye dambudziko rainogadzirisa kana kukosha kwainopa kune vatengi. Mibvunzo yakakosha yekufunga nezvayo:
* Ndezvipi zvinodiwa nevatengi kana matambudziko auri kugadzirisa?
* Ndeupi kukosha kwakasiyana kwaunopa kune vatengi vako?
* Ndezvipi zvimiro uye mabhenefiti echigadzirwa chako kana sevhisi?
- Zvikamu zveVatengi: Ziva mapoka chaiwo evatengi kana zvikamu zvemusika izvo bhizinesi rako riri kunanga. Izvi zvinokubatsira kuti unzwisise kuti vatengi vako ndivanaani uye kugadzirisa kukosha kwako chirevo kune zvavanoda.
* Ndivanaani vaunovavarira vatengi?
* Ndeapi marudzi avo, zvavanofarira, uye maitiro?
* Pane here zvikamu zvakasiyana zvevatengi zvine zvakasiyana zvinodiwa?
– Zviteshi: Sarudza kuti uchasvika sei uye nekubatana nevatengi vako. Izvi zvinosanganisira nzira dzekugovera, nzira dzekutengesa, nzira dzekushambadzira, uye rutsigiro rwevatengi.
* Iwe uchasvika sei kune vatengi vako vaunovavarira (semuenzaniso, online, pasina, kuburikidza nevabatsiri)?
* Ndedzipi nzira dzekushambadzira nekutengesa dzauchashandisa kusimudzira chigadzirwa chako kana sevhisi?
* Iwe unopa sei rutsigiro rwevatengi?
- Hukama hweMutengi: Rondedzera rudzi rwehukama hwaunovavarira kumisa nekuchengetedza nevatengi vako. Funga kuti iri kunyanya kutengeserana here kana kuti yakanangana nekuvaka hukama hwenguva refu.
* Iwe uchawana sei nekuchengetedza vatengi?
* Ndedzipi rutsigiro rwevatengi uye nzira dzekubatikana dzauchashandisa?
-Nzira dzemari: Tsanangura kuti bhizinesi rako rinounza sei mari. Izvi zvinosanganisira marongero emitengo, masosi emari, uye nzira dzekubhadhara.
* Ndeipi yako yemitengo modhi (semuenzaniso, imwe-nguva kutengesa, kunyoreswa, freemium)?
* Uchaita sei mari chigadzirwa chako kana sevhisi?
* Ndeapi ako ekutanga mari masosi?
- Zvishandiso zvakakosha: Ziva zvakakosha zviwanikwa, tekinoroji, zvivakwa, uye kudyidzana kunodiwa kuendesa kukosha kwako uye kushanda bhizinesi rako zvinobudirira.
* Zvii zvemuviri, zvenjere, uye zvevanhu zvaunoda?
* Pane here kudyidzana kwakakosha kwakakosha kune yako bhizinesi modhi?
- Zviitiko zvakakosha: Rondedzera zvakakosha zviitiko izvo bhizinesi rako rinofanira kuita kuendesa kukosha kune vatengi uye kuzadzisa zvinangwa zvaro.
* Ndeapi akanyanya kukosha mabasa uye maitiro anodiwa nebhizinesi rako kuita?
* Ndezvipi zviitiko zvinokusiyanisa kubva kune vakwikwidzi?
-Kudyidzana kwakakosha: Rondedzera masangano ekunze, vatengesi, kana vadyidzani vanoita basa rakakosha mumuenzaniso webhizinesi rako.
* Ndivanaani vaunoshanda navo kana vatengesi?
* Kudyidzana uku kunosimudzira sei bhizinesi rako?
- Mutengo weChimiro: Ziva zvese zvinodhura uye mari inoenderana nekufambisa bhizinesi rako. Izvi zvinosanganisira zvose zvakagadziriswa uye zvakasiyana-siyana mari.
* Ndeapi madhiraivha ako makuru ekudhura?
* Iwe unozogadzirisa sei uye nekugadzirisa yako mutengo chimiro?
-Kukwikwidza Advantage: Ongorora kuti bhizinesi rako modhi rinogadzira sei mukana wekukwikwidza. Funga kuti chii chinoisa bhizinesi rako kubva kune vanokwikwidza uye kuti mukana wako wakamira sei.
- Scalability: Ongorora kuti zviri nyore sei bhizinesi rako kukura uye kubata yakawedzera kudiwa pasina shanduko yakakosha kune yako bhizinesi modhi kana mutengo chimiro.
– Risk Analysis: Ziva njodzi dzinogona kuitika uye matambudziko angangotarisana nebhizinesi rako modhi uye gadzira nzira dzekudzidzikisa.
Nekushandisa iyi bhizinesi modhi chimiro, unokwanisa kuongorora zvine hungwaru uye kukwenenzvera bhizinesi rako, zvichikubatsira kuita sarudzo dzine ruzivo uye kuenderana nekuchinja kwemusika mamiriro. Pamusoro pezvo, chishandiso chakakosha chekutaura bhizinesi rako modhi kune vanobatana, sevanoisa mari uye nhengo dzechikwata.
Chii chinonzi Marketing Business Concept?
Iro bhizinesi rekutengesa pfungwa inzira yekushambadzira iyo inotarisa pakuzadzisa zvinodiwa nevatengi vanotariswa uku uchizadzisa zvinangwa zvesangano. Inosimbisa kuvaka hukama hwenguva refu nevatengi uye kugadzira kukosha kwevatengi nekupa zvigadzirwa nemasevhisi anozadzisa zvavanoda.
Pfungwa yekushambadzira bhizinesi inosanganisira mana akakosha masimboti:
-Maitiro emutengi: Bhizinesi rinofanirwa kutarisisa pakunzwisisa zvinodiwa uye zvido zvevatengi varo uye kuendesa zvigadzirwa nemasevhisi anovagutsa.
-Kushambadzira kwakabatanidzwa: Bhizinesi rinofanira kushandisa nzira dzakasiyana dzekushambadzira uye matekiniki, akadai sekushambadzira, kukwidziridzwa kwekutengesa, hukama neveruzhinji, uye kutengesa wega, kutaurirana kukosha kwayo kune vatengi uye kuvaka brand kuziva uye kuvimbika.
-Kubatsira: Bhizinesi rinofanirwa kuvavarira kuunza purofiti yenguva refu nekugadzira kukosha kwevatengi, kubata mitengo nemazvo, uye kuwana mukana wemakwikwi akasimba.
- Basa reSociety: Bhizinesi rinofanirwa kufunga nezvekukanganisa kwezviitwa zvaro zvekushambadzira munharaunda nenharaunda, uye kuyedza kuita zvine hutsika uye nehungwaru.
Nekugamuchira iyo bhizinesi yekushambadzira pfungwa, makambani anogona kuvaka hukama hwakasimba nevatengi, kuzvisiyanisa kubva kune vanokwikwidza, uye kubudirira kwenguva refu mumusika.
Social media marketing inobatsira
-Kuwedzera kuoneka: Midhiya yemagariro inopa chikuva chekusvika uye kuita nevateereri vakawanda, kuwedzera kuoneka kwemhando uye kuziva.
-Kushambadzira kwakanangwa: Mapuratifomu enhau ezvemagariro anopa sarudzo dzekutarisa dzepamberi, achibvumira mabhizinesi kusvika kune chaivo vateereri zvichienderana nehuwandu hwevanhu, zvido, uye maitiro.
-Inodhura-inoshanda: Kuenzaniswa nemaitiro echinyakare ekushambadzira, kushambadzira kwesocial media kunowanzo kudhura-inoshanda uye kunogona kupa yakakwira kudzoka pakudyara (ROI).
-Kunatsiridza kubatanidzwa kwevatengi: Midhiya yemagariro inopa nzira yekuti mabhizinesi adyidzane nevatengi uye kuvaka hukama, zvichikonzera kuwedzera kwekuvimbika kwevatengi uye kugutsikana.
- Mhedzisiro inoyerwa: Mapuratifomu enhau ezvemagariro anopa analytics akasimba uye maturusi ekutevera, zvichiita kuti zvive nyore kuyera budiriro yemishandirapamwe yekushambadzira uye kugadzirisa nzira zvinoenderana.
-Kuwedzera webhusaiti traffic: Midhiya yemagariro inogona kutyaira traffic kune webhusaiti yebhizinesi, ichiwedzera mikana yekutengesa uye shanduko.
- Chiremera chemhando yepamusoro: Nekugovana zvakakosha uye zvinoenderana zvemukati pasocial media, mabhizinesi anogona kuzvisimbisa senyanzvi mumunda wavo uye kuwedzera kuvimbika kwavo nechiremera.
-Kunzwisisa kwevatengi kurinani: Midhiya yemagariro inopa hupfumi hwe data pane zvinofarirwa nevatengi uye maitiro, zvichibvumira mabhizinesi kuita sarudzo dzine ruzivo uye kugadzirisa hurongwa hwavo hwekushambadzira.
Ongorora yedu online bhizinesi pfungwa uye kusaina kune yemahara webinar.
