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Teerera kune hurukuro
Zviri Mukati
ziviso
Iwo mafranchise - Pfungwa yefranchising yakatanga kare, asi yazvino franchise system sezvatinoziva yakabuda muUnited States mukupera kwe19th uye kutanga kwe20th century. Nzira yekutanga inozivikanwa yefranchising inowanzonzi kuna Isaac Singer, muvambi wemuchina wekusona, uyo akatanga franchising muma1850s kugovera michina yake.
Zvisinei, yekutanga yechokwadi franchise system mupfungwa yemazuva ano inowanzonzi yakaitwa naMartha Matilda Harper, uyo akatanga Harper Method muRochester, New York, muna 1888. Harper akagadzira hurongwa hwekutarisira bvudzi uye kurapwa kwerunako kwaakapa kune vamwe vakadzi. Yake franchise modhi yaisanganisira yakamisikidzwa zvigadzirwa, kudzidziswa, uye rutsigiro rwekushambadzira. Izvi zvakabvumira vakadzi kuti vashandise yavo Harper Method salons pasi pemhando yakajairwa, vachipa masevhisi anoenderana munzvimbo dzakasiyana.
Kunyange zvazvo Martha Matilda Harper's franchising model yaiva imwe yemuenzaniso wekutanga, franchising yakatanga muzana remakore rechi20 nekukwira kwemhando dzakadai seMcDonald's, Subway, uye KFC. Aya makambani akagadzira akabudirira kwazvo emhando dzeFrancise ayo aimbodzokororwa muUnited States uye pakupedzisira pasi rese. Nhasi, franchising ndiyo yakapararira bhizinesi modhi mumaindasitiri akasiyana pasi rese.
مزیت اصلی داشتن یک فرنچایز چیست?
Ndeipi bhenefiti yekutanga yekuve nefranchise?
اجازه استفاده از آموزش و پشتیبانی و کسب درآمد از یک برند معتبر
Mvumo yekushandisa kudzidziswa uye tsigiro uye kuita mari yakagadzwa brand
قبل از سرمایه گذاری در یک فرنچایز باید به چه نکاتی توجه کرد؟
Ndezvipi zvinhu zvaunofanira kufunga nezvazvo usati wadyara mune online franchise?
بودجه، علایق و مهارت های شخصی شما، تقاضای بازار برای محصولات یا خدمات، شهرت و سیستم پشتیبانی فرنچایزر.
Bajeti yako, zvaunofarira uye hunyanzvi, kudiwa kwemusika kwezvigadzirwa kana masevhisi efranchise, uye mukurumbira wefranchisor uye tsigiro system.
كلیدی داشتن فرنچایز در مقایسه با راه اندازی یک کسب و کار از صفر چیست?
Ndeapi mabhenefiti akakosha ekuva muridzi wefranchise uchienzaniswa nekutanga bhizinesi kubva kutanga?
کاهش هزینه های راه اندازی و شناسایی برند
Mari dzekutanga dzakadzika uye kuzivikanwa kwemhando
The common Elements
Izvo zvakajairika zvinhu zve franchising bhizinesi modhi zvinowanzo sanganisira:
Mucherechedzo kana Brand: MaFranchisees anoshanda pasi peiyo franchisor's yakagadzwa zita rechiratidzo, vachibatsirwa kubva mukuzivikanwa kwayo uye mukurumbira. Izvi zvinowanzobatanidza zviratidzo, marogo, uye zvimwe zvinhu zvenjere.
Business System: MaFranchisor anopa ma franchisees ane yakaratidza bhizinesi system, kusanganisira maitiro ekushanda, nzira dzekushambadzira, uye zvirongwa zvekudzidzisa. Iyi sisitimu yakagadzirirwa kuve nechokwadi chekuenderana munzvimbo dzese dzeva franchisees.
Franchise Mari uye Royalties: MaFranchise anowanzo kubhadhara mari yekutanga franchise kune iyo franchisor yekodzero yekushandisa mhando yayo uye bhizinesi system. Uye zvakare, ma franchisees anowanzo bhadhara mari inoenderera mberi kana chikamu chemari yavo kune franchisor.
Kutsigira uye Kudzidziswa: MaFranchisor anopa kudzidziswa uye rutsigiro kune mafranchise, kusanganisira kudzidziswa kwekutanga vasati vavhura franchise uye rubatsiro runoenderera mberi mukushanda, sekushambadzira, uye manejimendi.
Territorial Rights: Zvibvumirano zveFranchise zvinowanzopa mafranchisee ega kana semi-akasarudzika kodzero dzekushanda mukati meimwe nzvimbo yenzvimbo. Izvi zvinobatsira kudzivirira kukwikwidzana pakati pevafranchise uye inovimbisa imwe nhanho yekuzara kwemusika.
Kutengeserana nekudhinda: MaFranchisor angangoda mafranchise kuti abatsire kuhomwe yenyika kana yedunhu kushambadzira kutsigira kuvaka-mhando uye kushambadzira kuedza. Pamusoro pezvo, mafranchisor anowanzo kupa zvinhu zvekushambadzira uye nhungamiro yekushambadzira kwenzvimbo.
Kudzora Kwemhando uye Maitiro: MaFranchisor anochengetedza zviyero zvezvigadzirwa, masevhisi, uye mashandiro kuti ave nechokwadi chekuenderana uye kuchengetedza mukurumbira weiyo brand. Izvi zvinogona kusanganisira kuongororwa nguva dzose, kuongororwa, uye maitiro emhinduro.
Kuvandudza uye Kodzero dzeKuendesa: Zvibvumirano zveFranchise zvinowanzo tsanangura mazwi ekuvandudza hukama hwefranchise uye zvinogona kusanganisira zvisungo zvekuendesa muridzi kana kutengesa franchise.
Buda Nzira: Zvibvumirano zveFranchise zvinogona kusanganisira zvisungo zvekumisa hukama hwefranchise, nekuzvidira kana nekusazvidira, kutsanangura kodzero uye mabasa emapato ese ari maviri mumamiriro ezvinhu akadaro.
Zvibvumirano Zvemutemo: Ukama hweFranchise hunotongwa nezvibvumirano zvepamutemo, kusanganisira chibvumirano chefranchise uye gwaro rekuburitsa, iro rinotsanangura kodzero, zvisungo, uye mabasa evose vari vaviri franchisor uye franchisee.
Zvinhu izvi zvinopa hurongwa hwehukama pakati pevafranchisor nemafranchise, zvichibatsira kuve nechokwadi chekuenderana, mhando, uye kubudirira pamwe chete. Nekudaro, ruzivo rwakajeka runogona kusiyana zvichienderana neindasitiri, mhando, uye mazwi anotaurirana pakati pemapato anobatanidzwa.
معرفی فرانشیز جهانی به عنوان یک استارت آپ جانبی
Kuunza iyo Worldwide Franchise seSide Hustle Kutanga-up
حداقل سرمایه گذاری, بدون لیست انتظار
Minimal Investment, Hapana Waitlist
معرفی فرانشیز جهانی به عنوان یک استارت آپ جانبی
Kuunza iyo Worldwide Franchise seSide Hustle Kutanga-up
محصولات سودآور, با کمیسیون بالا
Zvigadzirwa zvinopa mari/High Commission
معرفی فرانشیز جهانی به عنوان یک استارت آپ جانبی
Kuunza iyo Worldwide Franchise seSide Hustle Kutanga-up
پشتیبانی جامع
Comprehensive Support
معرفی فرانشیز جهانی به عنوان یک استارت آپ جانبی
Kuunza iyo Worldwide Franchise seSide Hustle Kutanga-up
انعطاف پذیری کسب و کار آنلاین
Online Business Flexibility
معرفی فرانشیز جهانی به عنوان یک استارت آپ جانبی
Kuunza iyo Worldwide Franchise seSide Hustle Kutanga-up
بدون نیاز به سابقه و تجربه کاری
Kutanga-Kushamwaridzana
معرفی فرانشیز جهانی به عنوان یک استارت آپ جانبی
Kuunza iyo Worldwide Franchise seSide Hustle Kutanga-up
خودگردانی و اختیارات کامل
Bhizinesi Rako, Mitemo Yako
Kubatanidza Online Technologies muFranchising Bhizinesi Models
Franchising mabhizinesi modhi akakwidziridzwa zvakanyanya uye akashandurwa nekufambira mberi mumatekinoroji epamhepo munzira dzinoverengeka:
Digital Marketing uye Advertising: Tekinoroji dzepamhepo dzakashandura kushambadzira uye kushambadzira kwemafranchise. MaFranchisees anogona kukwirisa masocial media mapuratifomu, yekutsvaga injini optimization (SEO), kubhadhara-per-click kushambadzira, uye email kushambadzira kuti vasvike vavanovavarira zvinobudirira uye nemitengo yakaderera pane yechinyakare nzira dzekushambadzira.
E-commerce uye Online Sales: Mazhinji mafranchise akabatanidza e-commerce kugona, achibvumira vatengi kutenga zvigadzirwa kana masevhisi online. Izvi zvinowedzera kusvika kwefranchise kupfuura nzvimbo dzayo uye zvinopa mamwe mari yekuwedzera.
Remote Management uye Kukurukurirana: MaFranchisor anogona kushandisa maturusi ekutaurirana epamhepo akadai semusangano wevhidhiyo, software manejimendi, uye mapuratifomu ekubatana kubata nekutsigira mafranchise ari kure. Izvi zvinodzikisira kudiwa kwemisangano mu-munhu uye zvinobvumira kutaurirana kwakanaka munzvimbo dzakapararira.
Data Analytics uye Bhizinesi Intelligence: Tekinoroji yepamhepo inogonesa mafranchise kuunganidza uye kuongorora data kubva kwakasiyana masosi, kusanganisira kutengesa kwekutengesa, kudyidzana kwevatengi, uye webhusaiti traffic. Iyi nzira inofambiswa nedata inobatsira mafranchise kuita sarudzo dzine ruzivo, kuona mafambiro, uye kugadzirisa mashandiro avo kuti aite zvirinani.
Franchisee Kudzidziswa uye Tsigiro: Online kudzidza manejimendi masisitimu (LMS) uye chaiwo ekudzidzisa mapuratifomu akaita kuti zvive nyore kune mafranchisor kupa dzidziso nerutsigiro kune mafranchise. Aya mapuratifomu anopa anochinjika, pane-kudiwa kuwana kune zvekudzidzira zvekushandisa, mavhidhiyo ekuraira, uye anodyidzana mamodule, achibvumira franchisees kudzidza nekumhanya kwavo uye nyore.
Vatengi Ukama Management (CRM): CRM software inobvumira franchise kubata hukama hwevatengi zvakanyanya nekutevera kupindirana, kuunganidza mhinduro, uye kuita zvekushambadzira zvemunhu. Izvi zvinogonesa mafranchise kuunza zvirinani mutengi zviitiko uye kuvaka kuvimbika kwenguva refu.
Mobile Applications: MaFranchise anogona kugadzira nharembozha dzevatengi kuisa maodha, kuchengetedza, uye kuwana zvirongwa zvekuvimbika. Nharembozha dzinopa nzira iri nyore yekuti vatengi vabatane neiyo franchise pavanenge vachienda, inosimudzira uye nekuvandudza kugutsikana kwevatengi.
Supply Chain Management: Matekinoroji epamhepo anofambisa chaiyo-nguva yekutevera uye manejimendi ekutanga, kutenga, uye zvinhu mukati meiyo franchise's supply chain. Izvi zvinovandudza kushanda zvakanaka, zvinoderedza mitengo, uye zvinova nechokwadi chekuendesa zvigadzirwa nemasevhisi panguva yakakodzera kune vatengi.
Pakazere, kubatanidza matekinoroji epamhepo kuita franchising bhizinesi modhi kwakawedzera kushanda zvakanaka, scalability, uye hunyanzvi, zvichiita kuti mafranchise agadzirise kuchinja zvinodiwa nevatengi uye musika dynamics zvakanyanya.
The Franchises uye Niches
Franchising inotarisa huwandu hwakasiyana hwema niches, kusanganisira ayo asina zvigadzirwa zvemuviri. Mamwe emhando dzakakurumbira niches mufranchising izvo zvisinga sanganisire zvigadzirwa zvemuviri zvinosanganisira:
Service-Yakavakirwa Franchise: Aya mafranchise anopa masevhisi akasiyana kune vatengi, akadai sekuchenesa masevhisi, kugadzirisa imba nekugadzirisa, kuchengetedza lawn, kudzora zvipembenene, kudzidzisa uye dzidzo, kudzidziswa kwemunhu uye kusimba, accounting uye masevhisi emari, uye kubvunzana.
Chikafu Beverage: Nepo akawanda echikafu franchise achitarisa kutengesa zvigadzirwa zvemuviri, kune zvakare masevhisi-anotungamirwa mafranchise mukati meindasitiri yechikafu nechinwiwa, senge maresitorendi, macafe, uye masevhisi ekudya. Aya mafranchise anosimbisa chiitiko chekudyira, sevhisi yevatengi, uye kugamuchira vaeni pane kutengesa zvigadzirwa.
Utano uye Utano: MaFranchise mune ino niche anopa masevhisi ane chekuita nehutano, runako, uye kugara zvakanaka, kusanganisira spa uye salon masevhisi, masaja kurapwa, chiropractic kuchengetedza, kurapa kwemuviri, makiriniki ekurapa, kuchengetwa kwevakuru, kuraira kwehutano hwepfungwa, uye mamwe maitiro ekurapa.
Education uye Training: MaFranchise mudzidzo nekudzidziswa anopa masevhisi akadai sekudzidzisa, kugadzirira bvunzo, kudzidzisa mutauro, kudzidziswa basa rehunyanzvi, kudzidziswa kwemakambani, uye zvirongwa zvekusimudzira nyanzvi.
Business Services: MaFranchise ari muchikamu ichi anopa akawanda masevhisi kumabhizinesi, anosanganisira kudhinda nekukopa, kushambadzira uye kushambadzira, IT uye tech tsigiro, zviwanikwa zvevanhu nevashandi, zvemutemo uye kutevedzera masevhisi, uye bhizinesi kudzidzisa nekubvunza.
Real Estate uye Management Yezvivakwa: MaFranchise mune real estate uye zvivakwa manejimendi anopa masevhisi akadai seyekugara uye ekutengesa real estate brokerage, manejimendi ezvivakwa, real estate investment, uye zororo rekurojesa.
Automotive Services: Franchise muindasitiri yemotokari inopa kugeza mota uye kudonongodza, kugadzirisa auto uye kugadzirisa, shanduko yemafuta, masevhisi ematayi, gadziriso yemhepo, uye nharembozha masevhisi.
Kufamba uye Kugamuchira Vaeni: MaFranchise ekufamba uye ekugamuchira vaenzi anopa masevhisi akadai semasangano ekufambisa, vafambisi vevashanyi, manejimendi ehotera nepekugara, manejimendi ekurojesa zororo, kuronga zviitiko, uye masevhisi ekufambisa.
Iyi ingori mishoma mienzaniso yebasa-based franchising niches. Imwe neimwe niche inopa yakasarudzika mikana kune vemabhizinesi kuti vadyare mune bhizinesi modhi inoenderana nezvavanofarira, hunyanzvi, uye kudiwa kwemusika.
Kushambadzira uye Kushambadzira Franchises
Kushambadzira uye kushambadzira mafranchise anowanzo kupa huwandu hwesevhisi kumabhizinesi, achivabatsira kusimudzira zvigadzirwa kana masevhisi avo, kuvaka ruzivo rwemhando, uye kusvika kune vavanovavarira zvinobudirira. Heano maitiro ekushambadzira uye ekushambadzira franchise anowanzo kupa masevhisi avo:
Consultation uye Strategy Development: Kushambadzira uye kushambadza franchise kazhinji kunotanga nekubvunzana nemabhizinesi kuti vanzwisise zvinangwa zvavo, vavariro yevateereri, mamiriro emakwikwi, uye bhajeti rekushambadzira. Zvichienderana neruzivo urwu, vanogadzira nzira dzekushambadzira dzakagadziridzwa uye mishandirapamwe inoenderana nezvinodiwa nevatengi uye zvinangwa.
Branding uye Dhizaini Services: Kushambadzira uye kushambadzira mafranchise anogona kupa branding uye dhizaini masevhisi kubatsira mabhizinesi kugadzira kana kuzorodza chitupa chavo. Izvi zvinosanganisira kugadzira marogo, nhungamiro yemhando, zvinhu zvekushambadzira, uye zvimwe zvinhu zvinoonekwa kuti ive nechokwadi chekuenderana pamatanho ese ekushambadzira.
Digital Marketing: Nekusimuka kwekushambadzira kwedhijitari, mazhinji ekushambadzira uye ekushambadzira mafranchise anoshanda mumasevhisi ekushambadzira edhijitari, anosanganisira yekutsvaga injini optimization (SEO), kubhadhara-per-click (PPC) kushambadzira, kushambadzira midhiya, kushambadzira email, kushambadzira zvemukati, uye dhizaini yewebhusaiti uye development.
Traditional Advertising: Kunyangwe nekukura kwekushambadzira kwedhijitari, nzira dzekushambadzira dzechinyakare dzakadai sekudhinda, redhiyo, terevhizheni, uye kushambadzira kwekunze zvichiri kuita basa mumashambadziro mazhinji ekushambadzira. Kushambadzira uye kushambadzira mafranchise anogona kupa masevhisi ane chekuita nekushambadzira kwechinyakare, kusanganisira kutenga midhiya, kuiswa kwekushambadzira, uye kugadzira kugadzirwa.
Public Relations: Kushambadzira uye kushambadza franchise kunogona kupa hukama neveruzhinji (PR) masevhisi ekubatsira mabhizinesi kubata mukurumbira wavo, kuwedzera kuoneka kwavo munhau, uye kuburitsa pachena. Izvi zvinogona kusanganisira kunyora zvinoburitswa nevatori venhau, kuisa nyaya kuvatori venhau, kuronga zviitiko, uye kugadzirisa nhaurirano dzenjodzi.
Marketing Automation uye Analytics: Mazhinji ekushambadzira uye ekushambadzira franchise anopa ekushambadzira otomatiki mapuratifomu uye analytics maturusi ekubatsira mabhizinesi kukwenenzvera kuedza kwavo kushambadzira, kuteedzera mushandirapamwe kuita, uye kuyera kudzoka pakudyara (ROI). Zvishandiso izvi zvinogonesa mabhizinesi kukwidziridza maitiro avo ekushambadzira zvichienderana neruzivo rwunofambiswa nedata.
Kudzidziswa uye Kutsigira: Kushambadzira uye kushambadza franchise kazhinji kunopa kudzidziswa uye rutsigiro kumabhizinesi kuti avabatsire kuita uye kuita maitiro avo ekushambadzira nemazvo. Izvi zvinogona kusanganisira mawekishopu, masemina, webinars, uye-on-one-yekudzidzisa masesheni ekudzidzisa vatengi maitiro epamusoro uye maitiro ari kubuda mukushambadzira uye kushambadzira.
Kuzivisa uye Kuongorora: Kushambadzira uye kushambadza franchise kazhinji kunopa vatengi mishumo yenguva dzose uye ongororo yemafambisirwo emushandirapamwe wavo wekushambadzira, kusanganisira akakosha metrics akadai setraffic webhusaiti, chizvarwa chinotungamira, mitengo yekushandura, uye ROI. Izvi zvinobatsira mabhizinesi kuti anzwisise kukanganisa kwekuedza kwavo kushambadzira uye kuita sarudzo dzinofambiswa nedata kuti vakwidze maitiro avo.
Pakazere, kushambadzira uye kushambadzira franchise inopa masevhisi akazara kumabhizinesi, achivabatsira kufamba nenzira yakaoma uye inogara ichichinja mamiriro ekushambadzira uye kushambadzira kuti vazadzise zvinangwa zvebhizinesi ravo.
Maitiro ekuchengeta Hunhu hweZvigadzirwa
Kushambadzira uye kushambadza franchise kunogona kuita basa rakakosha mukukubatsira kuchengetedza mhando yezvigadzirwa zvako uchidzora kudiwa kuburikidza nehungwaru hwekushambadzira uye kushambadzira kuedza. Heano maitiro avanogona kukubatsira mune ichi chiitiko:
Brand Positioning: Kushambadzira uye kushambadzira franchise kunogona kukubatsira iwe kumisikidza brand yako mumusika seimwe inosimbisa mhando uye kuvimbika. Kuburikidza nehungwaru hwekutumira mameseji uye mabhenefiti ekutanga, ivo vanogona kutaurirana kukosha kwechigadzirwa chako, vachiratidzira avo akasiyana maficha uye mabhenefiti anovasiyanisa kubva kune vanokwikwidza.
Targeted Marketing Campaigns: Nekuita tsvakiridzo yemusika uye kuongorora maitiro evatengi, kushambadzira, uye kushambadzira franchise kunogona kuvandudza yakanangwa yekushambadzira mishandirapamwe kuti isvike vatengi vako vakanaka. Nekutarisa kushambadzira kwako pazvikamu zvevateereri zvakakodzera, unogona kuona kuti kudiwa kwezvigadzirwa zvako kunoramba kwakatsiga pasina kukanganisa kunaka.
Zvemukati Zvekudzidzisa: Kushambadzira uye kushambadzira franchise kunogona kugadzira zvemukati zvedzidzo zvinoratidzira hunyanzvi, zvigadzirwa, uye maitiro anobatanidzwa mukugadzira zvigadzirwa zvako. Nekudzidzisa vatengi nezve kunaka uye kukosha kwezvigadzirwa zvako, unogona kuvaka kuvimba uye kuvimbika, izvo zvinotungamira kukuda kwakasimba nekufamba kwenguva.
Vatengi Kubatanidzwa: Kushambadzira uye kushambadza franchise kunogona kukubatsira iwe kuita nevatengi vako pamapuratifomu akasiyana, anosanganisira social media, email, uye nharaunda dzepamhepo. Nekuchengetedza nhaurirano inoenderera nevatengi vako, unogona kuunganidza mhinduro, kero zvinonetsa, uye kusimbisa kunaka kwezvigadzirwa zvako, uchisimudzira hukama hwenguva refu uye kudzokorora bhizinesi.
Kushambadzira uye Kukurudzira: Kushambadzira uye kushambadza franchise kunogona kusimudzira kukwidziridzwa uye kukurudzira kukurudzira vatengi kutenga zvigadzirwa zvako vachichengetedza kukosha kwavo kunoonekwa. Kupa zvidzikiso zvenguva shoma, zvirongwa zvekuvimbika, kana zvinopihwa zvakasarudzika, zvinogona kukurudzira kudiwa pasina kushandisa kuderedzwa kwemitengo izvo zvinogona kukanganisa hunoonekwa hwechigadzirwa.
Monitoring uye Optimization: Kushambadzira uye kushambadza franchise vanogona kuramba vachitarisa mashandiro emakambani avo ekushambadzira uye kugadzirisa nzira sezvinodiwa kuchengetedza chiyero pakati pekudiwa uye mhando yechigadzirwa. Nekutevera makiyi metrics akadai sehuwandu hwekutengesa, kugutsikana kwevatengi, uye maonero emhando, unogona kuve nechokwadi chekuti kuedza kwako kushambadzira kunopindirana nemhando yako yemhando.
Crisis Management: Muchiitiko chekushambadzirwa kwakashata kana nyaya dzine chekuita nemhando, kushambadzira uye kushambadzira franchise kunogona kukubatsira iwe kugadzirisa mamiriro acho nemazvo. Nekushandisa mazano, mumatambudziko ekutaurirana, uye kugadzirisa zvinonetsa pachena, unogona kuchengetedza zita rako remhando uye kuchengetedza kuvimba kwevatengi mune zvigadzirwa zvako.
Pakazere, kushambadzira uye kushambadzira franchise kunogona kushanda sevanodyidzana mukukubatsira iwe kuchengetedza mhando yezvigadzirwa zvako uchigadzirisa kudiwa nemazvo. Nekuwedzera hunyanzvi hwavo mukushambadzira nekutaurirana, unogona kuvaka rakasimba brand kuvapo, kukwezva vatengi vakavimbika, uye kuchengetedza kudiwa kwezvigadzirwa zvako mukati menguva refu.
Chii chinopa Kushambadzira uye Kushambadzira Franchises?
Kushambadzira uye kushambadzira mafranchise anoshandisa nzira dzakasiyana kukwezva vangangove mafranchise uye kuwedzera network yavo. Hedzino dzimwe nzira dzakajairika dzavanogona kushandisa:
Marketing Marketing: Kushambadzira uye kushambadza mafranchise anowanzo shandisa nzira dzekushambadzira dzedhijitari kuti vasvike vangangoita mafranchise. Izvi zvinosanganisira kugadzira mishandirapamwe yekushambadzira yakanangwa pamapuratifomu seGoogle Ads, social media mapuratifomu, uye mawebhusaiti akanangana nefranchise. Ivo vanogona zvakare kukwidziridza webhusaiti yavo yekutsvaga injini kuti ive nechokwadi chekuti inomira zvakanaka kune akakosha mazwi ane chekuita nemikana yefranchise.
Franchise Directories uye Portals: Kushambadzira uye kushambadzira mafranchise anonyora mikana yavo pamadhairekitori epamhepo uye maportals anobatanidza mafranchisor nemafranchise. Aya madhairekitori anopa ruzivo rwakadzama nezvemukana wefranchise, unosanganisira zvinodiwa zvekudyara, kudzidziswa uye rutsigiro, uye ruzivo rwekufonera kubvunza kwefranchise.
Franchise Exhibitions uye Trade Shows: Kushambadzira uye kushambadza mafranchise anowanzo kutora chikamu muzviratidziro uye zvekutengesa kuratidza mhando yavo uye kusangana chiso nechiso nevanogona mafranchise. Zviitiko izvi zvinopa mukana wekubatanidza, kuvaka hukama, uye kugadzira inotungamira kubva kune vanhu vanofarira kuisa mari mufranchise.
Franchise Broker Networks: Kushambadzira uye kushambadza mafranchise anogona kudyidzana nevefranchise broker kana vanachipangamazano vane hunyanzvi mukufananidza vangangove mafranchise nemikana yakakodzera. Aya mabhuroka anowanzo ane network yakakura uye hunyanzvi hweindasitiri, zvichivaita vadyidzani vakakosha muchirongwa chekutora franchise.
Referral Zvirongwa: Kushambadzira uye kushambadza mafranchise anogona kuita zvirongwa zvekutumira kukurudzira varipo mafranchise, vashandi, kana bhizinesi vanobatika kuti vataure vangangoita mafranchise. Iyi inogona kuve nzira inoshanda yekugadzira inotungamira inotungamira neiyo mhando uye bhizinesi modhi yayo.
Kushambadzira Kwemukati uye Hutungamiri hweKufunga: Kushambadzira uye kushambadzira mafranchise anogona kuzvisimbisa ivo sevatungamiriri vanofunga muindasitiri yefranchise nekugadzira zvakakosha zvemukati senge mablog blog, whitepapers, webinars, uye nyaya zvidzidzo. Nekugovana njere, maitiro akanakisa, uye nyaya dzebudiriro, vanogona kukwezva vangangoita mafranchise vachitsvaga nhungamiro uye hunyanzvi mukuita franchising.
Franchise Recruitment Zviitiko: Kushambadzira uye kushambadza mafranchise anogona kuita zviitiko zvekutora franchise, senge nguva yeruzivo kana mazuva ekuwanikwa, uko vangangove mafranchise vanogona kudzidza zvakawanda nezve brand, kusangana nevakakosha vane chekuita, uye kubvunza mibvunzo. Izvi zviitiko zvinogonesa mafranchisor kuratidza yavo bhizinesi modhi uye tsika mune yakasarudzika marongero.
Networking uye Referrals: Kushambadzira uye kushambadzira mafranchise anowanzo kuvimba nenharaunda yefranchise uye indasitiri masangano kuti abatane nevanogona mafranchise. Nekuvaka hukama nevamwe mafranchisor, vatengesi, vanokweretesa, uye nyanzvi dzeindasitiri, vanogona kuunza kutumirwa uye kurudziro kune vangangove mafranchise.
Pakazere, kushambadzira uye kushambadzira mafranchise anoshandisa musanganiswa wepamhepo uye zvisiri pamhepo nzira kukwezva vangangove mafranchise uye kukura network yavo. Nekusimudzira zvinobudirira mhando yavo, kukosha kwechirevo, uye kutsigira zvinopihwa, vanogona kukwezva vanhu vanokwanisa vanofarira kuisa mari mumukana wefranchise.
Kushambadzira uye Kushambadzira Franchises uye Yavo Komisheni Mamiriro
Kushambadzira uye kushambadza mafranchise anowanzo kubhadhara makomisheni kune mafranchise zvichienderana nechibvumirano chakafanotemerwa chakatsanangurwa muchibvumirano chefranchise. Iwo chaiwo mazwi uye mamiriro ane chekuita nekubhadharwa kwekomisheni anogona kusiyana zvichienderana neiyo franchise system uye chimiro chemasevhisi anopihwa. Hedzino dzimwe nzira dzakajairika dzinoshandiswa nekushambadzira uye kushambadzira franchise kubhadhara makomisheni kune mafranchise:
Chikamu Chekutengesa: Nenzira iyi, vatengesi vanogashira komisheni zvichienderana nechikamu chekutengesa. Semuenzaniso, kana franchisee achitengesa nzvimbo yekushambadzira kana masevhisi ekushambadzira kune mutengi, vanogona kugamuchira komisheni yakaenzana neimwe muzana yemari yese yekutengesa.
Flat Fee per Kutengesa: Panzvimbo pezana-yakavakirwa komisheni, franchisees vanogona kugamuchira mubhadharo wakafuratira kana mari yakatarwa yekutengesa yega yega. Iyi nzira inopa kuenderana uye kufanotaura mumari yekomisheni, zvisinei nehukuru kana kukosha kwekutengesa.
Tiered Commission Chimiro: Kumwe kushambadzira uye kushambadza franchise kunogona kuita tiered komisheni chimiro, uko mafranchise vanowana epamusoro makomisheni sezvavanowana chaiwo ekutengesa zvinangwa kana zviitiko zvakakosha. Semuenzaniso, ivo vanogona kugashira yakakwira komisheni chiyero kana vakapfuura imwe vhoriyamu yekutengesa kana kusvika kune imwe mari yekuwana mari.
Performance-Yakavakirwa Komisheni: MaFranchisor anogona kupa maitiro-akavakirwa makomisheni ekukurudzira mafranchise kuti azadzise zvinangwa kana zvinangwa. Izvi zvinogona kusanganisira mabhonasi kana mamwe makomisheni ekudarika zvinotengeswa, kuwana vatengi vatsva, kana kuchengetedza vatengi varipo nekufamba kwenguva.
Residual Commission: Muzviitiko apo kushambadzira uye masevhisi ekushambadzira anosanganisira anodzokororwa emari, senge kunyoreswa-kwakavakirwa masevhisi kana kuenderera mberi zvibvumirano, mafranchise anogona kugashira asara makomisheni kwenguva yehukama hwevatengi. Izvi zvinopa mibairo mafranchise ekugadzira kukosha kwenguva refu uye kukurudzira kuvimbika kwevatengi.
Referral Commissions: Kushambadzira uye kushambadzira mafranchise anogona zvakare kupa ekutumira makomisheni kune mafranchise anoreva vatengi vatsva kana bhizinesi mikana kune franchisor kana mamwe mafranchise mukati metiweki. Izvi zvinokurudzira maFrancisees kukwidziridza network yavo uye kugadzira inotungamira kune franchise system.
Zvirongwa zvekukurudzira: Kuwedzera kumakomisheni enguva dzose, kushambadzira, uye kushambadzira franchise kunogona kuita zvirongwa zvekukurudzira kukurudzira uye kupa mubairo wepamusoro-kuita mafranchise. Zvirongwa izvi zvinogona kusanganisira mabhonasi, mibairo, kana kucherechedzwa kwekutengesa kwakatanhamara kubudirira kana kuita kwakasarudzika.
Kushambadzira uye kushambadzira mafranchise anotaurirana kune mafranchise nezve yavo komisheni chimiro uye yekubhadhara mazwi kuti ive pachena uye kurongeka. Zvibvumirano zveFranchise zvinowanzo tsanangura iwo maumbirwo ekomisheni kusanganisira nzira yekuverenga, kuwanda kwekubhadhara, uye chero mamwe mazwi kana mamiriro anoshanda.
FAQ
Chii chakanakira kuve muridzi wefranchise?
Mukana wekutanga wekuva nefranchise uri mukukwanisa kukwidziridza kudzidziswa kweiyo yakasimbiswa brand, rutsigiro, uye mikana yekuita mari. Izvi zvinopa yakakosha musoro kutanga zvichienzaniswa nekuvaka bhizinesi kubva kutanga.
Ndeapi mabhenefiti akakosha efranchise achienzaniswa nekutanga bhizinesi kubva kutanga?
Kuve nefranchise kunopa akati wandei mabhenefiti pamusoro pekutanga bhizinesi kubva kutanga, kusanganisira:
- Mari Yekutanga Yepasi: Mari dzeFranchise dzinowanzo kuderera pane mutengo une chekuita nekutanga bhizinesi idzva.
- Yakasimbiswa Brand Recognition: MaFranchise anobatsirikana kubva kumukurumbira weiyo iripo uye hwaro hwevatengi, zvinotungamira kukurumidza kupinda mumusika.
Ndeapi mamwe akakurumbira franchise niches asingasanganisire zvigadzirwa zvemuviri?
Anoverengeka masevhisi-akavakirwa franchise niches haavimbe nezvigadzirwa zvemuviri, zvinosanganisira:
- Sevhisi-Yakavakirwa Franchise: Masevhisi ekuchenesa, kugadzirisa imba, kuchengetedza lawn, kudzidzisa, uye mabasa ehunyanzvi.
- Chikafu uye Bhawa: Maresitorendi, macafe, uye masevhisi ekubika akatarisana nechiitiko chekudyira uye kugamuchira vaeni.
- Hutano uye Hutano: Spas, salons, massage therapy, chiropractic kuchengetedza, uye mamwe masevhisi ehutano.
Kushambadzira uye kushambadzira franchise kungabatsira sei kuchengetedza mhando yechigadzirwa uchidzora kudiwa?
Kushambadzira uye kushambadza franchise kunogona kubatsira mukuchengetedza mhando yechigadzirwa uchigadzirisa kudiwa kuburikidza:
- Brand Positioning: Kusimbisa kunaka uye kuvimbika kuburikidza nehurongwa hwekutumira mameseji uye branding.
- Targeted Marketing Campaigns: Kusvika kune chaiwo mutengi zvikamu kuti ive nechokwadi chekuenderana kudiwa pasina kukanganisa kunaka.
- Zvedzidzo: Kuratidzira hunyanzvi hwechigadzirwa, zvishandiso, uye maitiro ekuvaka kuvimba uye kuvimbika.
Chii chandinofanira kufunga ndisati ndadyara mune online franchise?
Usati wadyara mubhizimusi repamhepo, unofanirwa kuongorora bhajeti rako, zvaunofarira uye hunyanzvi, kudiwa kwemusika wezvipo zvefranchise, uye mukurumbira wefranchisor uye tsigiro system.
Tekinoroji yakachinja sei franchise bhizinesi modhi?
Kufambira mberi mumatekinoroji epamhepo kwakashandura zvakanyanya franchise bhizinesi modhi, ichipa mabhenefiti senge:
- Digital Marketing uye Advertising: MaFranchise anogona kushandisa mapuratifomu edhijitari kusvika kune vateereri vakakura zvakanyanya mutengo-zvinobudirira pane zvechinyakare kushambadzira.
- E-commerce uye Online Kutengesa: Nzira dzekutengesa pamhepo dzinowedzera kusvika uye mukana wemari kupfuura nzvimbo dzepanyama.
- Remote Management uye Kukurukurirana: Zvishandiso zvepamhepo zvinofambisa kutaurirana kwakanaka uye rutsigiro pakati pevafranchisor nemafranchise.
Ko kushambadzira uye kushambadzira franchise vanowanzopa masevhisi avo?
Kushambadzira uye kushambadzira mafranchise anowanzo kupa huwandu hwesevhisi, kusanganisira:
- Consultation uye Strategy Development: Kugadzira zvirongwa zvekushambadzira zvakagadziridzwa zvinoenderana nezvinangwa zvevatengi uye vateereri vanonangwa.
- Branding uye Dhizaini Services: Kugadzira kana kuzorodza mazita ekuzivikanwa, kusanganisira marogo, nhungamiro, uye zvekushambadzira.
- Dhijitari Kushambadzira: Sevhisi seSEO, PPC advertising, social media marketing, email marketing, content marketing, uye website development.
Kushambadzira uye kushambadza franchise vanogadzira sei mari yavo yekomisheni kune mafranchise?
Zvimiro zvekomisheni zvinosiyana zvichienderana nefranchise asi zvinowanzobatanidza:
- Chikamu Chekutengesa: Makomisheni anobva pachikamu chekutengesa chinogadzirwa nemutengesi.
- Flat Fee per Kutengeswa: Mari yakatarwa yekomisheni yekutengesa kwega kwega, zvisinei nekukosha kwayo.
- Tiered Commission Mamiriro: Kuwedzera mareti emakomisheni sezvo maFranchisees achiwana zvakakwirira zvekutengesa zvinangwa
